Tenacore
Tenacore
Tenacore

Engineering a Global Brand Presence

Overview
Overview
Overview

Tenacore needed a distinctive brand to match its global ambitions in the medical equipment sector. TIN ROBOT crafted a sharp brand strategy and visual identity, propelling Tenacore to international recognition.

The Challenge

Tenacore, a specialist in medical equipment repair and distribution, approached TIN ROBOT with a clear vision but without a tangible brand identity. They recognised the need for a compelling brand to catapult them to leadership status in their industry, not just within the UK but globally, across the EU, Australia, and beyond.

TIN ROBOT's Solution

Recognising the global reach and technical proficiency of Tenacore, TIN ROBOT devised a solid brand strategy that would reflect the company's commitment to quality, patient safety, and outstanding service. We sculpted a robust visual identity that spoke to the core of Tenacore's business: reliability and innovation in the high-stakes world of medical equipment.

The Execution

Our execution was as meticulous as Tenacore's own services. The visual identity system was designed to resonate across a variety of touchpoints. Graphic design elements reflected the brand's new ethos across print materials and merchandise, aligning with the firm's professional yet approachable image.

With Tenacore’s global aspirations in mind, we designed an intuitive and informative website that catered to their diverse international audience. In tandem, we developed a social media strategy that would amplify their reach and establish their authority in the medical equipment sector.

Event branding and communications templates were created to ensure consistency and recognisability at every touchpoint, from local events to international trade shows.

The Outcome

Tenacore has emerged from this transformation with a brand that not only matches their vision but also their burgeoning international status. They now boast a brand identity that exemplifies their expertise and global reach, with a marketing strategy that spans from print to digital, ensuring they are recognised as leaders in their field wherever they operate.

Delivery

- Brand Strategy & Identity

- Graphic Design and Print

- Transcreation

- Video

- Web Design and Development

- Events

- Merchandise

- Social Media Strategy & Management

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